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Brand indentityConceptGames

Blueblood 4 Game Studios


Blueblood 4 is a conceptual brand identity about a game development studios. The term 'blue blood' refers to to the person descent from nobility, whereas that number 4 is related with the four blood types on AB0 system. At the same time, it's also used for the slogan and graphic identity of the brand.



For the players. 

This brand makes a cool use of the geometric shapes and the composition between them as we do in Tetris, creating an endless range of possibilities that reinforces the brand and the 'gaming' concept. The isotype is versatile in its different formats, either being a static or dynamic environment. This is very positive in terms of spreading the brand and broadening new horizons in the future