Christian Torralbo is the professional brand I decided to create because of my new online portfolio, in order to group all the content that I have and I'll create from now on.
Since the first designs of my brand, I have proved that the worst client in the entire world is oneself. After a long brainstorming and initial sketches, I wanted to make the first letter of my name relevant, but subliminally including the first letter of my surname. Simplicity and geometric shapes were two things I had in mind from the very beginning.
A folded logo.
From that moment, I started my creativity process. After analysing lots of options and graphic structures, I got a previous design and I created all that involves the brand. Finally, the result is a very flexible design that can adapt pretty well to all kind of environments and also has a lot of potential in terms of animation. This 'folded effect' works as a metaphor of my 'modus operandi' while working as a designer, going step by step changing perspectives in order to achieve the best result possible, just like an Origami figure.
During the years the logo has been retouched until we reach the current light-blue logo of 2020. In this page you can see the evolution of the logo but always maintaining the same essence.
2017 - 2019