3D, Concept, Video
Linking London City
Johnston typeface was designed by Edward Johnston in 1916, as a plan of strengthening the corporate identity on printing formats of the 'Underground Electric Railways Company of London'. However, it rapidly become the main typeface in other formats.
This font is currently used in every single metro station and other different areas. The video represents the mimesis and integration of this typeface with all kind of symbolism referring to the 'Underground', such as station signs, its classic tube train or the famous 'Mind the Gap' painted on the edge of every platform. Even the sound is accurately used in order to maintain the aura and feel like you are walking through the deep corridors. The animation commemorates the 100th anniversary of Johnston Sans.