Joseph Crimm (also known as Josep Lozano) is a photographer from Barcelona recently initiated in Photography.

A personal brand. 

The concept makes reference to the union of his two pillars: nature and spontaneity, which are two important aspects on the author's work. The isotype is represented by two pieces  – his nickname's initials – that fitted in creating a camera lens itself.

 The restrained and classy look of this new personal brand provides a unique distinction but at the same time it reinforces the look of the main theme: his photos.