The personal brand Kimisku rose up in 2010 aproximately in order to share its content on social networks such as Twitter.
The main idea since the very beginning was to make the double K used on that name more relevant for the brand. So I came up with the idea of creating an brandmark similar to the guillemets (« ») or angle quotes, used in the Spanish language for pointing out specific words intentionally and giving them a different meaning, or just for quotes. As we all know, irony and double meaning are pretty common on Twitter, the main social network for this personal brand.
A fresh new look
The new imagotype has a more geometric shape, specially the angled vertex on both K, which represents clearer the strength of those letters while pronouncing them.
The wordmark was specially designed in order to include the logo inside the word 'Kimisku'. Both versions (with shadow and flat) can be used depending on the background. Kimisku was divided into three subbrands called: One, Two and Three. Each subbrand has a different theme and they also have different color palette.