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Brand indentityConceptRedesign

Suzuki Redesign


Suzuki is a japanese company that manufactures automobiles, four-wheel vehicles, motorcycles, etc. It is well-known around the globe and it's brand is quite distinctive.



A small tweak. 

Since I know this brand, I always thought there's something in this design that I dont like enough. So I decided to investigate what was that thing and if I could add those small tweaks and see how they work. All the ideas I have in my mind don't always work once you put it in practice, but I still wanted to change some aspects:


Why don't we make it more geometric and stable, avoiding those curves? Why don't we adjust the distance between logo and wordmark? What about the blue? What if we change the current font (that looks personally too compressed) to a more legible and clean one? So here is the result.