The AFE Foundation is a non-profit institution whose aims are aimed at disseminating the values of sport as programmatic principles of the Olympic movement, as well as the promotion of football activity, and aims to promote the teaching and practice of sport.
They entrusted their new brand design to me. The previous one was very attached to their mother brand AFE, but the idea was to create a separately design concept with its own character and style. I developed it following the values of the foundation and, as a result, I ended up with a flexible logo for different digital platforms and easy to recognize. It evokes inside its shapes and lines the commitment and integrity through sport.
