Motoreport is one of the most influential German-language car blogs. Matthias Luft (founder of Motoreport) started his blog back in 2012 fascinated by design, advanced drives and the latest technologies. The focus of the driving reports is on the topics of efficiency and driver assistance. Since mid-2017, they have been producing new car driving reports and technology videos for the Motoreport YouTube Channel.
Matthias contacted me to improve the brand look of Motoreport, as the old brand had only an outdated logo. He wanted a unique logo that could provide a harmonious brand identity look, dynamic and with tech vibes. After the design process, we ended up with two possible options and he finally decided his favorite choice. During last years I've been working with him in several works that have empowered his brand among his competitors.
Work:
- Branding
- Business Cards
- Anniversary newsletter
- Mediakit
- YouTube thumbnails
- Video animations
